Jarret Myer (born February 6, 1973) is an American media entrepreneur who co-founded the record label Rawkus Records,
Rawkus Records
Myer founded independent
hip hop label Rawkus Records with partners Brian Brater and James Murdoch in 1996. Myer met his cofounders while attending Horace Mann School.
The label's high-volume model of 12-inch releases was based on the strategy of punk rock music labels like
SST Records and
Victory Records.
The label became known for producing up-and-coming hip hop artists.
Myer and Brater scouted and signed all of the label's acts themselves, including
Mos Def and
Talib Kweli.
The label received financial support first from News Corp and then MCA from 2002 until MCA was absorbed by Interscope Geffen A&M Records in 2004.
Myer was named on New York magazine's "35 Under 35" list in 2000 for his work with Rawkus Records.
Uproxx
Myer co-founded Uproxx Media in 2008 and served as its CEO until its sale to Woven Digital in 2014.
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Big Frame
Myer founded Big Frame with partners Steve Raymond, Brian Brater and Sarah Penna in 2011.[
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